Rubber straps

Rubber straps are everyday objects designed to be touched, handled, and carried along.
Flexible, colorful, and instantly recognizable, they embody a direct and familiar relationship with characters and worlds from anime and video games.

This subcategory explores rubber straps not as simple keychains, but as objects of cultural diffusion in their own right. Often released in series, distributed at events, or through gashapon-style machines, they reflect an accessible, repetitive, and emotionally driven approach to collecting that is deeply rooted in Japanese pop culture.

Beyond their playful appearance, rubber straps reveal another way of collecting—less focused on pure rarity and more on attachment, use, and daily presence. A space designed for those who wish to understand their place within the ecosystem of derivative objects, identify notable series, and collect these pieces as objects of connection, gesture, and everyday memory.